NEW, GRIND BRICKS. We have more options in The Grind than ever before
Join The Club! Did you know that The Sport Factory Club Team is one of the best values in multi sport? We have more resources than any team in Atlanta and beyond.
Treadmill Tool Box The treadmill is a valuable tool that can be used in a variety ways to improve your running.
Side Stitch: Reasons and SolutionsMany athletes, especially runners, are all too familiar with the pain that sometimes appears around the lower rib cage or side of the abdomen during an otherwise perfectly fine bout of exercise.
Running Mechanics, Part IProper running mechanics are vital to improving speed while simultaneously reducing effort.
Ice, Heat, or Both?Ever wondered whether to use ICE or HEAT for your nagging or acute injury? There are certain factors to help you determine which of these thermal modalities to use...
Which Frame is for you? The current bike market is flooded with frame material options, and can be an overwhelming process to navigate the myriad of choices.
Ilana's 10 Best Sports Nutrition Tips The Sport Factory's RD, Ilana Katz, lists out her top 10 most important sports nutrition tips for endurance athletes.