SportFactory

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First Choice opens Roswell Clinic at The Sport Factory Now conveniently located in Roswell, First Choice offers all the therapeutic modalities of their Decator location

2010 Clinic Schedule is Posted!  This season we will feature a 6 part series kicking off with our FREE Tri Clinic  as well as an on going series of Video Swim Clinics  Coaches; earn CEU credits by attending select clinics

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It Is Official! The Sport Factory has been named a USA Triathlon Certified Performance Center

March Bonus-  Any new Silver Level Coaching client will receive 50% off a Vo2 test with Elite Coach Matt Russ.  

11global Brings it Local!  Don't miss this first class event at The Ritz at Reynold's Plantation on May 22nd. Sport Factory athletes will receive a $20 discount registration code. 

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Teamsportfactory.com is live! Visit here for the latest Team Sport Factory news and updates.

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Frazier Cycling comes to Roswell!  The FC Roswell program is for junior cyclists of all levels, including beginners, and provides a safe and comfortable learning environment.

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A-Musing on Life from the Top Left Corner.  Jennifer Lesser shares her perspectives.

The Less Glamorous Side of Triathlon.  Chris Zimmer recalls his Top 5 Most Embarrassing Moments. 

Katie June Named USAT Junior Duathlete of the Year.We sat down with this rising star for a little Q&A about receiving this honor. 

Holly Marzetti is Sport Factory Coach of the Year

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The Golden Years Meet the anomaly, Jon Adamson, age 72. This is not your ordinary grandpa!

Coach Matt Russ Achieves USA Triathlon Level III License

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You Are Never Too Old To Tri At what point does life cease to challenge you? This question is answered by decisions and choices; it is not a sentence.

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Coach Sam Morgan Inducted into Hall of Fame

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Team Sport Factory Wins 4 Podiums at AG Nationals

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Coach Jennifer HenryReceives Ironman Everyday Hero Award

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PowerBeam Pro vs Computrainer Cyclops, maker of the most popular power meter, the Power Tap, has been incorporating its technology into spin cycles, and most recently, the PowerBeam Pro stationary trainer. 

Tune in Now!  Listen to Coach Brett Daniels' podcast from BeginnerTriathlete.com.

What is A.R.T.? Dr. Hamid Sadri of First Choice Healthcare tells us why this approach to treating soft tissue injuries not only speeds up recovery, but can improve athletic performance.

Quick Tips for Injury Prevention  Physical Therapist and Sport Factory Coach Jen Henry outlines some basic tips to avoid a season-ending injury.

Show Some Love!  By nature, competitive athletes are a cut above the average Joe when it comes to setting high standards for ourselves. Let's keep the standards high without sacrificing a positive self image.

Death by Trainer!  Avoid telling your buddies that you crashed on the trainer.  Pro Cycling Mechanic Curtis Henry outlines how to keep from getting rug-rash from an indoor crash.

Using the FITT Principle,you can get in shape or improve on your fitness.

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Proper Care of the Carbon Fiber Bicycle  Because carbon composite is comprised of a fabric and epoxy matrix, its strength lies along the surface and is more susceptible to abrasive damage and cracking when abused or crashed.

The Injury Shuffle Once the athlete is healed, however, they will not always return to the same running form they had prior to being injured..

Power Training - Beware of the High Bar.Fitness is a slow process that requires patience, and it is important to understand that new power levels are not set every day, or week, and sometimes not even within a month.

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Whistle While You WorkWhistle while you work, or hum while you swim, to help establish consistent breathing.


Giant Trinity Advanced SL
Take a
sneak peakat the most aerodynamic bike on the planet

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Using A Power Meter For Triathlon Pacing

More Training News

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Fat Loading: Does it Work?   Registered Dietitian Ilana Katz reviews the research on this tempting approach to race prep nutrition.

Flax - The Miracle Seed

Power Muffins

To Salt or Not To Salt

Iron Deficiency and Athletes

Give Me Some Sugar

Sport Supplements- Let The Buyer Beware Choosing the right product is a slippery slope as sport nutrition can be highly individualized, and there are myriad of products available to the athlete.

Taking The Bar Exam While bars can be an excellent source of nutrition for people on the go, not all bars are created equal.   

Race Day Nutrition  It is that time again. Racing season is around the corner and of course the obvious nutrition question on everyone's mind is “What should I eat on race day for optimal performance?

The Hardest Way To Get Fast The athlete who comes out of this period lighter and leaner automatically starts the season at a tactical advantage.

Avoiding Endruance Athlete GI Distress

More Nutrition News

The Sport Factory • 720 Hembree Place, Suite C, Roswell, GA, 30075 (770) 602-5154
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