100 Wins The Sport Factory celebrates a monumental achievement-- 100 overall victories! 

Open Water Swim Clinic and Ride Part II  Sunday, Sept. 12th from 8:00-10:30am plus a 30 mile "no drop" bike option

TSF Welcomes Lauren Tomory to our coaching staff

Cross Country/Track Summer Session is now LIVE

NEW, GRIND BRICKS.  We have more options in The Grind than ever before

Join The Club!  Did you know that The Sport Factory Club Team is one of the best values in multi sport?  We have more resources than any team in Atlanta and beyond.

2010 Clinic Schedule is Posted!  This season we will feature a 6 part series kicking off with our FREE Tri Clinic  as well as an on going series of Video Swim Clinics  Coaches; earn CEU credits by attending select clinics

It Is Official! The Sport Factory has been named a USA Triathlon Certified Performance Center

Chris Shoup - 21 Mile Record-Breaking Swim

Athlete Spotlight- Rusty Burns

SF Produces Two State TT Champs

Team Sport Factory Brings the Heat to Chattanooga

Gold is Golden in First Du

Team SF turns up the heat at IronGirl Atlanta

TSF Rocks the Rock N Roll Man in Macon

TSF Dominates 11 Global  Tracy Palmer was the dark horse for the amateur women, winning her first amateur title in only her second triathlon ever!

Featured Coach- Martha Handford  Some of the top off-road athletes in Atlanta have a secret that lies deep in the Canadian Rockies.

TSF Junior Accepted to West Point Military Academy

Kloner Returns to Gulf Coast  It was an act of random kindness that changed the course of Amy Kloner's career.

Treadmill Tool Box  The treadmill is a valuable tool that can be used in a variety ways to improve your running. 

Side Stitch: Reasons and Solutions  Many athletes, especially runners, are all too familiar with the pain that sometimes appears around the lower rib cage or side of the abdomen during an otherwise perfectly fine bout of exercise.

Running Mechanics, Part I  Proper running mechanics are vital to improving speed while simultaneously reducing effort.

Ice, Heat, or Both? Ever wondered whether to use ICE or HEAT for your nagging or acute injury? There are certain factors to help you determine which of these thermal modalities to use...

Which Frame is for you?  The current bike market is flooded with frame material options, and can be an overwhelming process to navigate the myriad of choices.

To Tape or Not to Tape -- That is the Question.  Besides looking cool (or maybe not), Dr. Sadri explains the therapeutic benefits of Kinesio Tape.

Are You a Wet Sponge? There are a great number of things that affect how much training volume a person can absorb 

Gear Review - Felt B16 With a total of eight variations in the carbon line, even the lowest price point has the same advanced design features...

Refining Body Balance in Open Water

More Training News

Carbo Loading as Part of a Runner's Diet Pre-race pasta dinners and carbo loading for runners . . . Ilana clears the air!

The Triathlete's Nutrition Plan: For Your Skin?
Practical Rules to Dietary Fitness

Ilana's 10 Best Sports Nutrition Tips The Sport Factory's RD, Ilana Katz, lists out her top 10 most important sports nutrition tips for endurance athletes.

Nutrition Periodization Your training changes with the seasons. So should your nutrition.

Fat Loading: Does it Work? Registered Dietitian Ilana Katz reviews the research on this tempting approach to race prep nutrition.

Flax - The Miracle Seed

Power Muffins

More Nutrition News